Why trust us with the smell?

20 years in turf taught us where the smell hides.

smellBgone was born inside the synthetic-turf industry, not a lab marketing department. We spent 20 years installing grass and hearing the same complaint, then built the enzyme formula that finally fixed it.

20+
Years in synthetic turf
100%
Australian made & owned
0
Harsh chemicals
Why we exist

A problem we kept being asked to solve.

David Campbell, Founder

When an animal urinates on artificial grass, the liquid settles into the crushed-rock base and the backing mat. As it dries it crystallises into uric acid, and that's the source of the smell. Flushing with water or vinegar only masks it for a day or two.

David Campbell founded smellBgone in 2006. Before that he spent 20 years in the industry running Newturf, the synthetic-turf installation business SYNlawn acquired that same year. He'd heard the same complaint from pet owners on every job. From residential backyards to commercial kennel runs and hotel grounds, nothing got rid of the smell for good. So he built something that actually did.

Pets don't care what surface they're on. The same uric-acid chemistry plays out in carpet, timber floors, concrete, grout and furniture. That's why the range grew beyond turf. 3 products, built to cover every situation a pet owner actually faces.

Everything is made in Australia and safe to use around the pets and kids who share the space. No chlorine, no ammonia, no palm oil. Just naturally occurring products that do the work.

Built for every space where pets live, work and play.
What we stand on
01

Natural products

Biology, not harsh chemistry. Formulas that work with nature and break down after.

02

Pet & family safe

Non-toxic, pH-neutral and vegan friendly, safe on the surfaces you live on.

03

Australian made

Formulated, made and owned here, backed by 20 years in the turf trade.

04

Eliminate, don't mask

We treat the source of the odour, so the result actually lasts.

Come see why pet owners keep repurchasing.